Design Brief
To design and develop collection of cushion covers and curtain panel sets inspired by "The High Sea" using different surface embellishment techniques and non traditional colors of marine. Acknowledging the trend research for A/W 23/24 and brand aesthetics.
Trend research | Source - WGSN
A/W 23/24 COLOR STORY
Collection one - Deep Sea
Deep Sea" is referred as under water. There is so much unknown in deep ocean, this collection is based on the things we know like water reflections, fish schools, travelling waves, light under water, etc.
The collection consists of eight cushion covers using surface embellishment techniques. Color palette of deep sea is non traditional from ocean blues. Color is inspired from WGSN'S artificial nature story.
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Material Board
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Mirroring
Reflections
Reef
Fish schools
Coast lines
Look Board
Collection Detail
Deep Sea collection is designed for Luxurious market segment. The collection consist of eight cushion covers with various sizes and techniques used are hand and machine embroidery.
1. MIRRORING
TECHNIQUE USED -
Filler machine embroidery Bead work
SIZE - 18" x 18
FABRIC - Kia velvet
MATERIAL - Silk thread for machine embroidery Cotton thread for hand work White seed beads
TRIMS - Brand label and Zipper
Concept working
CAD options
2. LIGHT ENIGMA
TECHNIQUE USED -
Chain Stitch & Back Stitch
SIZE - 18" x 18
FABRIC - Plush Velvet Mole
MATERIAL - Silk thread for both stitches Silver sequins
TRIMS - Brand label and Zipper
Concept working
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CAD options
3. SEA TALE
TECHNIQUE USED -
Embroidery line
Machine work
SIZE - 14" x 20"
FABRIC - Plush Velvet Bracken
MATERIAL - Silk thread embroidery White seed beads
TRIMS - Brand label and Zipper
Concept working
CAD options
4. SAIL
TECHNIQUE USED -
Embroidery line and Filler stitch
Machine work
SIZE - 14" x 20"
FABRIC - Kia Velvet Mista decor
MATERIAL - Silk thread embroidery
TRIMS - Brand label and Zipper
Concept working
CAD options
5. MARINE
TECHNIQUE USED -
Embroidery lines, filler stitch
Machine embroidery
SIZE - 14" x 20"
FABRIC - Kia velvet
MATERIAL - Silk thread for embroidery
TRIMS - Brand label and Zipper
Concept working
CAD options
6. COAST LINES
TECHNIQUE USED -
Embroidery line, filler, and chain stitch
Machine work
SIZE - 14" x 24"
FABRIC - Plush Velvet Oyster
MATERIAL - Silk thread for embroidery
TRIMS - Brand label and Zipper
Concept working
CAD options
7. MOANA
TECHNIQUE USED -
Embroidery line, chain and running stitch
Machine work
SIZE - 14" x 24"
FABRIC - Plush Velvet Petal
MATERIAL - Silk thread for embroidery
TRIMS - Brand label and Zipper
Concept working
CAD options
8. SCHOOLING
TECHNIQUE USED -
Dori work, Chain and running stitch
Machine work
SIZE - 14" x 24"
FABRIC - Plush Velvet Aqua
MATERIAL - Silk thread for embroidery, silver kasab, dori and anchor thread
TRIMS - Brand label and Zipper
Concept working
CAD options
Collection Two - The surface
The Surface of Sea, is the flickering vitiations of the waves that generates by wind, rocks inside, opposing currents.
The Surface depicts the energy formed by the movements, vortex, etc.
Its not just about the movements, Surface reflects sparkles of Sun, Swirling water, and the connectivity between each wave.
The collection is a combination of undefined yet disciplined (geometric) motion waves.
Material Board
LAYERS
WHIRLPOOL
SUN SPARKLE
TIDE WAVES
FLICKERING
Look Board
Collection Detail
The surface collection is designed for Luxurious market segment. The collection consist of three curtain sets which includes 1 curtain panel, one curtain border and one curtain belt. Different surface techniques used are hand and machine embroidery.
1. THE SPARKELING TIDES
TECHNIQUE USED -
Silai stitch
Machine embroidery
SIZE - 54" x 118"
DESIGN SIZE - 54" x 35"
FABRIC - Linen look sheer 100% pl
MATERIAL - Silk threads
Design A
Design B
Border CAD options
6" x 12" design repeat
12"
6"
4"
24"
Belt CAD options
4" x 24" design size
2. MAEL STORMS
TECHNIQUE USED -
Silai stitch
Machine embroidery
SIZE - 54" x 118"
DESIGN SIZE - 54" x 35"
FABRIC - Rado
MATERIAL - Silk threads
Design
6"
4"
Border CAD options
4" x 6" design repeat
4"
24"
Belt CAD options
4" x 24" design size
3. MAEL STORMS
TECHNIQUE USED -
Machine embroidery
SIZE - 54" x 118"
DESIGN SIZE - 54" x 86"
FABRIC - Camac
MATERIAL - Silk threads
Design A
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Design A
6"
4"
Border CAD options
4" x 6" design repeat
4"
24"
Belt CAD options
4" x 24" design size
